Microsoft displays full-screen Copilot+ PC ads to Windows 10 users
If you're using the free version of Windows 10, Microsoft really wants you to upgrade.
Some users are getting full-screen pop-up ads encouraging them to buy Copilot+ PC and upgrade to Windows 11.
"With support for Windows 10 ending on October 14, 2025, rest assured we have you covered," the pop-up ad reads. "Windows 11 makes it easy to move your favorite files and apps over. Continue to experience everything you already know and love with a battery life that lasts, faster web browsing, and enhanced security."
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According to Ars Technica, all of the ads feature a reminder that Windows 10's free security updates will stop. But those upgrades don't actually stop for ten months, so you've got time.
"Want the ultimate Windows 11 experience?" the pop-up ad asks. "Level up to the new Copilot+ PCs — the fastest, most intelligent Windows PCs ever."
It's unclear why there's such a rush, but as Mashable has reported, having the most up-to-date software is usually the best choice for keeping your tech secure.
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
