Windows 11 Start menu ads arrive. How to turn them off.

That's annoying.
 By 
Alex Perry
 on 
Windows 11 logo on phone screen
Bad move, Microsoft. Credit: Igor Golovniov/SOPA Images/LightRocket via Getty Images

Sometimes it feels like everything is getting a little bit worse every day. This latest Windows 11 update is a good example of that.

In the patch notes for Windows 11 update KB5036980, Microsoft noted that the start menu in Windows 11 will now display recommended apps from the Windows app store. In other words, they put ads in the start menu.

"The Recommended section of the Start menu will show some Microsoft Store apps. These apps come from a small set of curated developers," the patch notes said. "This will help you to discover some of the great apps that are available."


You May Also Like

How to turn off recommended apps in the Windows 11 start menu

In case you're wondering, yes, you can turn this off. Here's how:

  1. Go to Settings

  2. Click on Personalization

  3. Click on Start

  4. Find the toggle that says "Show recommendations for tips, app promotions, and more"

  5. Turn the toggle off

It's good that Microsoft gives you the option to straight up disable those ads. Take advantage of it while you can.

Topics Windows

journalist alex perry looking at a smartphone
Alex Perry
Tech Reporter

Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.

Mashable Potato

Recommended For You
Windows 11 Pro is down to $9.97 (if you’re still running Windows 10)
Woman using laptop

OpenAI begins testing ads in ChatGPT
OpenAI logo appears on a smartphone



Apple WWDC 2026 is official, with iOS 27 and 'AI advancements' on the menu
Apple WWDC

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!