Microsoft is making Xbox body wash that absolutely no one asked for

Staying clean is not a game, bro.
 By 
Harry Hill
 on 

Everyone named Kyle is legally obligated to buy this Xbox soap and then never use it.

Apparently, 2019 is the year of consumeristic fever dreams. Brands aren't holding back, especially when it comes to collaborations. After all, it hasn't even been two full months since Forever 21 dropped a bizarre line with USPS (yes, as in the United States Postal Service).

And now this: Xbox flavored (?) line of toiletries including deodorant, body spray, and shower gel. Unilever, Axe's parent company, is teaming up with Microsoft in order to make this collab happen. The products will be released in July in Australia and New Zealand under Axe's international line, Lynx. Still with me?


You May Also Like

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The product line looks similar to other Axe products, except they've taken things to the next level (sorry) by adding the Xbox logo. The packaging also includes the phrase "Lift your game," which is inspiring in general, but even more so on a deodorant spray.

But dude, what does it smell like? Good question. And you won't need to go sniffing any consoles to find out. According to the item's description from GameSpot, the soap contains a surprising multitude of scents.

"Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood." It also contains a variety of "natural essential oils," which is good news for the jojoba deficient gamers out there.

This gnarly line of soap was made to celebrate Xbox players, according to Tania Chee, Xbox's Business Lead for Australia and New Zealand.

“We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special,” she said in a statement. Chee goes on to say, “Now, powering up can be as simple as a quick spray before you head out the door.”

It's unclear whether or not the product line will hit ever stores in the states. Until it does, we'll just have to live with regular Axe. Don't get your cords in a tangle, though. You can use any soap to "Lift your game." Just make sure it's more than a "quick spray." Please.

Topics Microsoft Xbox

Mashable Image
Harry Hill

Harry is a fellow on the Culture Team. He loves memes and Taylor Swift (no, like, actually.) He'd like to thank his parents for always believing in him. This will be his first broadway production. Oh, wait, he thought this was a Playbill bio...

Mashable Potato

Recommended For You
Epstein Files release: Microsoft permanently banned Jeffrey Epstein from Xbox Live
Xbox logo



Microsoft 365 Outlook down: Microsoft breaks silence on outage
Microsoft logo

Site to 'check' women's 'body counts' goes viral — and some men are defending it
woman's body inside keyhole with password in front of her

More in Life
The Earth is glowing in new Artemis II pictures of home
One half of the Earth is seen floating in space through the open door of the Orion spacecraft.

Doomsday Clock now closest to midnight ever
A photograph of the Doomsday Clock, stating "It is 85 seconds to midnight."

Hurricane Erin: See spaghetti models and track the storm’s path online
A map showing the predicted path of Tropical Storm Erin.

Tropical Storm Erin: Spaghetti models track the storm’s path
A prediction cone for Tropical Storm Erin.

NASA to build a nuclear reactor on the moon by 2030, report states
The lunar surface.

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.


Google launches Gemma 4, a new open-source model: How to try it
Google Gemma
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!