Milkshake Duck: We need to stop idolizing unremarkable people on the internet

Remarkably unremarkable.
 By 
Brian Koerber
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Going viral sucks.

We're not talking about influencers and celebrities who make their careers off the attention of the general public, we're talking about those random people who are suddenly thrust into the national spotlight for doing something remarkably unremarkable.

The most recent example is that Florida Hot Cop who turned out to be an anti-semite. Surprise, surprise.

But he's not the first.

Chewbacca Mom, Ken Bone, Gary from Chicago, Chicken Nugget Kid, and most recently, the "Hot Cop" from Florida all shared the same fate -- they went super viral for doing something incredibly normal. Then, after a bit of sleuthing, the internet discovered that they were not worthy of the pedestal in which they were placed.

Chewbacca Mom was criticized for charging "fans" $20 for an autograph, Ken Bone turned out to be a creep, Gary from Chicago was a career criminal, and Chicken Nugget Kid used an awful men's rights activist Twitter account to stoke the fire of his viral.

These viral stars now denounced by viral media and mobs of the pitchfork-wielding outraged on the internet are all Milkshake Ducks, a tweet turned meme that everyone points to when it turns out that our new, beloved internet star isn't the perfect person that we had hoped.

We're not denouncing any of these criticisms, but the internet will continue to have a new Milkshake Duck every few weeks if we continue to idolize people on this level for doing things unworthy of our admiration.

Chewbacca Mom had an adorable laugh, Ken Bone wore a red sweater, Gary from Chicago acted like a tourist, Chicken Nugget Kid wanted some free nuggs, and Hot Cop posted a selfie. None of these things are even remotely remarkable, but the meme-hungry nature of the internet and viral media turned each one of these people into a star overnight. We then dissected every aspect of their life, only to be disappointed by what we discovered.

While there's a lot of good people out there, we are all one tweet away from becoming our own Milkshake Duck. The only way to stop it is to stop idolizing people for doing remarkably unremarkable things on the internet.

We should all set a higher bar for who deserves our attention and maybe then we won't get let down so damn much.

Topics Memes

photo of brian
Brian Koerber

Brian was the Culture Editor and has been working at Mashable on the web culture desk since 2014.

Mashable Potato

Recommended For You
How to get the free Lego set for late February: Spend $100 to get the absurdly cute Duck Family
Duck Family Lego set on table

The Looksmaxxing Glossary: Every term you need to understand the internet's most unhinged subculture
stylized image of a white man with above average physical physique

Paul Mescal as Paul McCartney has the internet in a chokehold
Paul McCartney on September 9, 1963

Bad Bunny's Grammys pause is now the internet's go-to reaction meme
Bad Bunny Grammys 2026 reaction meme

The Muppets have always known how to break the internet
Disney’s “The Muppet Show” stars Sabrina Carpenter and the original Muppet cast

More in Life
Anthropic makes the case for anthropomorphizing AI in ‘unsettling’ research paper
Science fiction robot head and abstract lights background


The DJI Mini 5 Pro drone is down to its best-ever price at Amazon — save $500 this weekend
DJI Mini 5 Pro Fly More Combo

California just launched the country's largest public broadband network
Newsom stands behind a teen on a computer. A group of people cheer and clap behind them.

The Shark FlexStyle is our favorite Dyson Airwrap dupe, and it's $160 off at Amazon right now
The Shark FlexStyle Air Styling & Drying System against a colorful background.

Trending on Mashable
NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

The quirky stuff NASA packed in the Orion spaceship for Artemis II
Rise floating in microgravity with the Artemis II crew

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!