'Mini Kindle Pods' are trending on TikTok, but these devices aren't what they seem
Among passionate TikTok communities, BookTok, may be the most influential.
BookTok is where book lovers and e-reader obsessives to come together to discuss their favorite books and device hacks. For readers who use e-readers, Kindle, Kobo, and Boox lead the charge as the most popular devices, so it's notable when a new device goes viral. "Mini Kindles" appear to be the latest device to cause a stir on BookTok, with hundreds of videos showcasing the tiny e-readers.
On TikTok, searching for "mini Kindle" (or "mini Kindle pods") brings up dozens of user videos showing someone walking into a Barnes & Noble or Target and then cutting to an unboxing of a so-called "mini Kindle". As someone who tests e-readers for a living, this confused me.
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I have no reason to believe these e-readers are actually being purchased at Barnes & Noble, nor do they have any apparent affiliation with Amazon Kindles.
In fact, the devices being hyped in these videos appear to be sold by the users who post them.
In a since-deleted video, user @aurealeaf directs viewers to the website NovaLeaf, where the "NovaLeaf Mini Kindle" is listed. (Editor's note: As of this writing, the @aurealeaf account is no longer available.) Another user, @hydro_scope, directs viewers to their website with a listing for a NOVA Mini Pink Kindle. Both devices claim to be pocket-sized e-readers under the Kindle name, despite no affiliation with Amazon.
We reached out to both @aurealeaf and @hydro_scope, and we'll update this post if we receive a response.
Are mini Kindle pods actually Kindles?
These mini Kindles do not seem to be actual Kindle e-readers or associated with Amazon at all, nor does Amazon sell any mini version of the Kindle e-readers. We reached out for comment from Amazon and have not heard back at the time of publication.
By performing reverse image searches on Nova and NovaLeaf websites, I found that the "mini Kindles" listed for sale there are visual matches for devices manufactured by a company called Oilsky. They appear to be 4-inch touchscreen MP3 and 1080p video players. With built-in access to the Google Play store, the Kindle app is available to download onto the device; however, that appears to be the only connection to Amazon.
The Oilsky MP3 player and copycat versions are currently listed on Amazon. These TikTok-based sellers have their mini Kindles listed for $79.99, about $10 more than the direct Oilsky listing on Amazon. Oilsky MP3 players are not listed for sale at Barnes & Noble or Target.
In short, the viral TikTok videos are using the word "Kindle" to refer to any e-reader-like device and may be at risk of legal action from Amazon.
As of this writing, the @aurealeaf TikTok account is no longer available.
Topics Books Social Media TikTok Kindle
Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She’s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.
