Miranda Kerr to Facebook: 'How do they sleep at night?'

Miranda Kerr is a daily user of Instagram with 10.6 million followers. Photos and videos of her modeling often receive a million likes and hundreds of thousands of comments.

But she is apparently disgusted by the company and the people who work there.

“I cannot STAND Facebook,” Kerr said in conversation with Richard Godwin of The Times of London in an interview published earlier this week.

Why? A lack of innovation, she says, most notably the fact that they are known to mimic the features of Snapchat, her preferred communications platform and the app run by her fiancé Evan Spiegel.

“Can they not be innovative? Do they have to steal all of my partner’s ideas? I’m so appalled by that . . . When you directly copy someone, that’s not innovation," Kerr said.

According to Godwin, Kerr proceeded to panic and question her publicist if the comments were appropriate. Even so, she continued, "Oh I don’t even care. It’s a disgrace. How do they sleep at night?”

We contacted Facebook for comment on how they sleep at night.

Kerr is far from the first person to question Facebook about its product strategy to copy Snapchat.

“Let’s talk about the big thing. Snapchat pioneered a lot of this format. Whole parts of the concept, the implementation, down to the details," TechCrunch's Josh Constine asked Instagram CEO Kevin Systrom in August around the launch of copycat product Instagram Stories.

“Totally,” Systrom said, interrupting the question. “They deserve all the credit."

Facebook is shameless, Miranda. That's how they sleep at night. They copy the product, and it succeeds. Instagram Stories already have more than 150 million daily active users, approaching Snapchat's 158 million overall for the app.

And then they look at their profit margin and their stock price -- and they smile.