Motorola's upcoming Moto C will be the Two-Buck Chuck of smartphones

Motorola's upcoming Moto C looks to be the company's most affordable phone yet.

Since Lenovo's acquired the company back in 2014, the future of the Motorola brand didn't look good, but now it's making a comeback by looking beyond -- or rather, below -- the high-end smartphone market. The upcoming Moto C, per a VentureBeat report, show Motorola will keep leaning hard into the low-to-mid range smartphone market.

The C Family shares some features of the well-received Moto G5 and G5 Plus (a version of the Moto G is shown above), revealed at Mobile World Congress earlier this year.

Powered by Android 7.0 Nougat, the Moto C and the Moto C Plus (shown in the renderings above) are actually have the same display size of 5 inches (which puts them out of step with conventional use of the "Plus" moniker), though they diverge in the spec department. The Moto C display resolution is 854 x 480, whereas the Plus boasts 1,280 x 720.

While both models are LTE phones, the Moto C will also have a strictly 3G variant. The C has 1GB of RAM, and the C Plus will have either 1GB and 2GB, depending on the region. For storage, the C has either 8GB or 16GB and the C Plus will have 16GB internal capacity. Those are low, yes, but remember: These are intended for developing markets, and many customers will presumably be buying their first smartphone.

The biggest selling point for the C Plus is the larger battery: The C has a 2,350 mAh (milliamp-hours) capacity while the C Plus is nearby double at 3,000 mAh.

The Moto C features a 5-megapixel rear camera and a 2-megapixel selfie camera, and -- impressively -- both will have a flash. The C Plus has the same selfie camera but an 8-megapixel rear camera. Both models will come in a range of colors including black, white, gold and red.

No pricing information is known as of now, but it's likely the phones will be cheaper than Moto's G Family, which starts at $229 in the U.S. and now goes for about $140.