Model's nude Instagram at a sacred site did not get a 'like' from the local people

This wasn't the best place for the Playboy model to take it all off.
 By 
Sasha Lekach
 on 
Model's nude Instagram at a sacred site did not get a 'like' from the local people
Mount Taranaki, also known as Mount Egmont, is more than just a big volcano, it's a culturally significant mountain. Credit: David Rowland/REX/Shutterstock

Playboy playmate Jaylene Cook has p*ssed off a lot of people.

The model from New Zealand (or Aotearoa) uploaded an Instagram post that was not very sensitive to the Maōri people of her home country. And the internet noticed.

The model summited Mount Taranaki -- a 8,000-foot tall peak on the country's North Island -- last weekend. To celebrate the achievement after 12 hours of hiking, she had her partner, filmmaker Josh Shaw, take a picture of her butt-naked, save for her sneakers, gloves and a hat.

She wrote along the photo, "This climb has forever changed me. I proved just how far I could push myself and I am truely [sic] proud of my accomplishment."

But the derrière-flaunting photo is raising eyebrows among Maōri Taranaki people who see the volcano a sacred space that was seized by the New Zealand government for more than 100 years.

In a BBC interview, a local Maōri academic, Dennis Ngawhare, said, "It's like someone went into St. Peter's Basilica in the Vatican and took a nude photo."

A similar situation with tourists stripping down for an Instagram photo disrespected the local religion at a sacred spot in Borneo, back in 2015.

A local New Zealand mayor told the BBC the photo of Cook itself is not the issue -- it's where it was taken. "It is just inappropriate to take on top of Mount Taranaki because it is a place with great deal of importance for the Maori community," Neil Volzke said.

It's not clear if Cook understands how inappropriate her photo is or the spiritual and cultural importance behind the mountain.

In the four days it's been up she's received more than 15,400 likes and hasn't edited her caption to acknowledge the disrespect commentators believe she's shown the Maōri community.

Topics Instagram

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Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.

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