'Mum's Milestones' cards celebrate the hilarious downside of parenthood
Here's to all the parents who have to deal with unwelcome comments and advice from people who have no idea how tough raising a child can be.
At least these Mum's Milestones cards get the struggle. The series of hilarious cards include special parenting moments such as "We did it for the first time," "I didn't talk about my baby's movement's all day" and "I'm now on a first name basis with the pharmacist."
Behind it all are mothers Esti Zilber and Becky Feiner from Sydney, Australia who have two children each. The pair started the project after deciding their own discussions about dirty nappies, sleepless nights and changing body parts were going unrepresented in parenting products.
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"We were spending a lot of time together as new mums, thinking about how stuff we were talking about wasn't being reflected to us in the products out there, and what was being posted on social media," Zilber told Mashable Australia.
"We were having a laugh at how these 'baby milestones' were being celebrated with these beautiful photos of babies, but no one was really acknowledging what mums were going through," she added.
Mum's Milestones launched in March, with the duo selling out their first run one month later. Many of the cards were designed in the middle of the night by Feiner, an advertising art director, who welcomed a newborn in January. Each of the card themes were drawn from the duo's real life experiences.
"I guess at a time when you're sleep deprived and your hormones are going a bit crazy, that kind of stuff would be either overwhelming or hilarious. It's a good opportunity for us to let other mums know that they aren't going through it alone," Zilber remarked.
A portion of the card's profits will go to an Australian perinatal anxiety and depression charity called PANDA -- a partnership the pair feels is significant.
"It's important to acknowledge that these very much came out of a place that [motherhood] is not all roses, and that it's not always easy to ask for the help you need," she explained. "When you're a new mum, you're so focused on the baby that sometimes you forget to put yourself first."
Above all, the cards offer an alternative to the typical glut of baby-oriented gifts for new mums.
"I think it's sometimes to OK call bullshit on the baby gift and give something for mum ... and a good way to stand out from the crowd at those boring baby showers," Zilber said.
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