No, Brooklyn BBQ is not taking over the world. Just ask Twitter.

If you come for barbecue Twitter you best not miss.
 By 
Jack Morse
 on 
No, Brooklyn BBQ is not taking over the world. Just ask Twitter.
Credit: Getty Images/EyeEm

If you come for barbecue Twitter, you best not miss.

Unfortunately, Vice Magazine's food-focused site Munchies seems to have done exactly that. And, well, people on the internet have some opinions.

Like an under-smoked brisket unceremoniously dumped on the world's plate, someone at the media company thought it was a good idea to tweet out a fine enough article titled "Why Is Brooklyn Barbecue Taking Over the World?" with the following photo:

The undeniably sad pile of meat calls to mind many things — loneliness, despair, desperation, a misguided attempt at connection — but none of them are a regional style of BBQ reigning supreme over this troubled earth.

While Munchies had to be aware of that fact, and could very well have chosen the photo as an intentional dunk on Brooklyn barbecue, no amount of context in the world could prevent that tweet from getting ratioed straight into the wood-burning fire pit of hell. At the time of this writing it had 280 retweets and over 5,000 replies. And, yes, "Brooklyn BBQ" is now trending nationally on Twitter.

The tweet/headline combo is undeniably a painful thing, but there is still joy to be found in the situation. Specifically, that is, in the tweets mocking it.

Even The New York Times's Mike Isaac (currently on book leave) isn't having it.

Of course, no Twitter outrage would be complete without the backlash to the backlash. And we got that — with one writer suggesting that the entire point of the article is that Brooklyn BBQ in fact sucks (hence the shitty photo).

Others thought this entire thing was all much ado about nothing.

Either way, I'm sure we can all agree on the fact that all barbecue — Brooklyn included — is terrible.

(Editor's note: The view stated above reflects that of the article's author alone. We here at Mashable as a whole feel -- and we hope you agree -- that barbecue is not, in fact, terrible.)

Topics X/Twitter

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Jack Morse

Professionally paranoid. Covering privacy, security, and all things cryptocurrency and blockchain from San Francisco.

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