Canadian campaign for safe sexting wants teens to send naked mole rat pics

How did we not think of this sooner?
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The naked mole rat is not a very popular creature. They aren't so cute and sort of look like...well we'll get to that.

The Canada Centre for Child Protection has a new campaign to end sextortion, which they define as, "when someone threatens to send a sexual image or video of you to other people if you don’t pay them or provide more sexual content."

In order to keep sensitive photos from floating around on the internet, the Centre is asking teens to send naked mole-rats instead of naked photos. It hopes that this will protect teens and maybe inspire a few laughs.

Hookup apps for everyone

AdultFriendFinder readers’ pick for casual connections

Hinge popular choice for regular meetups

Products available for purchase through affiliate links. If you buy something through links on our site, Mashable may earn an affiliate commission.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Just look at a naked mole rat and it makes perfect sense. It is hilarious how much they resemble dicks with teeth. The campaign's video paints a very clear picture to teens, "Long, veiny, and fleshy, the naked mole rat—you can call it Willy—looks a lot like that picture you were just about to send, except it’s got two beady little eyes and four sharp teeth at the tip."

The website, Don'tGetSextorted.ca, features numerous memes and gifs you can download and send in reply to that "pics?" request. Some make references to pop culture, while others are simply gifs of mole rats running through tunnels. Either way, the "you just got trolled" message is totally conveyed.

The centre's executive director, Lianna McDonald, expressed the importance of humor to reach young people's attention in an interview the The New Yorker, “It’s brazen. But when you’re dealing with young people, you have to think creatively. If we’re not getting their attention, we’re not doing our job.”

Don't be surprised if the next time you ask for nudes you receive a different kind of phallic imagery.

Mashable Potato

Recommended For You
A beginner's guide to sexting
Woman looking at phone


Newly discovered malware 'pranks' its victims – just in time for April Fools' Day
Hacker at laptop

Study: Teens spend hour-plus on their phones at school
Teen girl looks down at phone she'd hiding in schoolwork.

How teens really feel about AI and their future
A teen holds a phone in their hand and consults an AI for help while writing in a notebook.

More in Life
California just launched the country's largest public broadband network
Newsom stands behind a teen on a computer. A group of people cheer and clap behind them.

The Shark FlexStyle is our favorite Dyson Airwrap dupe, and it's $160 off at Amazon right now
The Shark FlexStyle Air Styling & Drying System against a colorful background.

Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen

Trending on Mashable
NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

New Samsung TVs just dropped: Meet the new (but not) The Frame Pro and a curiously Frame Pro-like OLED TV
Samsung S95H OLED TV with purple abstract screensaver hanging on wall
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!