Naomi Campbell accidentally shared a little extra in this sponsored Instagram

Oops. #sponsored
 By 
Sophie Hirsh
 on 

Naomi Campbell is so good at smizing that her photos often say more than a caption ever could.

That is until today, when she appears to have accidentally copy and pasted a little more than her contact at Adidas intended.



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Original image has been replaced. Credit: Mashable

Her original caption, which has since been edited, read:

Naomi,

So nice to see you in good spirits!!!
Could you put something like:

Thanks to my friend @gary.aspden and all at adidas - loving these adidas 350 SPZL from the adidas Spezial range. 😘 😘💜✊ @adidasoriginals

The supermodel is likely getting paid thousands of dollars for the post. She therefore has so much chill that she simply edited the first part of the caption out once she noticed her mistake and has yet to comment on it.


Celebrities have done this before — when Scott Disick made a similar error last month, his post went viral, likely bringing more attention to the brand — and to his personal brand. This makes us wonder if Campbell's post was not an accident but a kickoff to this new sponsored content trend. #conspiracytheory

As long as Naomi keeps gracing us with her beautifully curated Instagram, we'll forgive her.

BONUS: Corgi Prom



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Sophie Hirsh

Sophie was a Viral Content Intern for the Watercooler channel. More writing and other stuff by Sophie can be found at www.sophiehirsh.com.

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