Digital companies gear up for 'day of action' against proposed net neutrality rollbacks

Digital companies are preparing to make their net neutrality positions clear.

Companies such as Amazon, Kickstarter, Vimeo, Reddit, Mozilla, and Etsy -- alongside civil rights organization ACLU -- are planning an "internet-wide day of action to save net neutrality" on July 12.

The Federal Communications Commission (FCC) has proposed rules that would gut net neutrality regulations put in place in 2015, which assured that internet service providers would provide equal access to all sites.

Fight for the Future, Free Press Action Fund, and Demand Progress are organizing companies to make sure those rules stick around.

"The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online," the protest website states. "If they get their way, they’ll allow widespread throttling, blocking, censorship, and extra fees."

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The protest site's details about what's going to happen on July 12 are vague for now, just a few words about providing "tools" to website followers and coming together to "sound the alarm." But Evan Greer, campaign director at Fight for the Future, expanded a bit in an email.

"The basic idea is that major websites, startups, blogs, and forums will display a prominent message and provide their visitors with tools to easily contact Congress and the FCC," she wrote. "We'll also be encouraging internet users to upload and share videos about why net neutrality and internet freedom are important to them."

Those interested can sign up to learn more when there is more to learn.