Netflix introduces new Game Night feature with classic party games like Pictionary
Would you play Boggle or Pictionary on your TV? Netflix thinks so.
On Thursday, Netflix introduced a new feature called Game Night, which lets customers play a handful of video games with just their TV, using their phones as controllers. Launching today, Game Night includes Boggle Party, Lego Party!, Pictionary: Game Night, Tetris Time Warp, and Party Crashers: Fool Your Friends. Game Night is available now without any additional subscription or fees.
A Netflix press release states, "Netflix just made game night a whole lot easier. Now you can play games on your TV. All you need is Netflix and your phone. That’s it. Just like that, everything you need to start playing with your friends and family is in the palm of your hands."
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Game Night represents a pivot for Netflix's video game strategy. The streaming app first experimented with video games in 2021, but the platform has never become a hub for gamers in the United States. Since 2021, Netflix has launched more than 100 mobile games, per the New York Times, with its most successful title, Grand Theft Auto: San Andreas, reaching almost 40 million downloads.
However, the word download is key. Playing Netflix games required users to head to an app store and download an app, an awkward and counterintuitive approach for a streaming app. But with Netflix Game Night, users can play games directly in the Netflix app itself.
Netflix customers with a compatible device will have access to Game Night right away, and it's also accessible in web browsers. Per a Netflix announcement, "To play a game on your TV using your mobile device, select a game, then scan the game’s QR code with your phone’s camera." And in a press release, Netflix said it will be launching a "stack of new titles" for the holiday season.
“Starting today, you can play games on your TV, using your phone as a controller — no setup needed, it’s as easy as streaming your favorite shows,” said Alain Tascan, president of games at Netflix, in a press release. “You can now go from watching KPop Demon Hunters to playing Pictionary: Game Night without ever leaving Netflix. And for those who love to play anywhere and everywhere, we're bringing even more games to your phone with our own special Netflix touch.”
Topics Netflix Streaming Video Games
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.
