Netflix’s growth fuels another price increase
Netflix had a really good year, so your year is about to get a bit worse.
The streaming service saw a jump in subscribers to 19 million in the last quarter of 2024, putting it at 302 million global subscribers — more than any other streaming service in the industry. According to CNN, a large part of that jump is due to its successfully hosting the Mike Tyson and Jake Paul boxing match in November, an event that became the most-streamed sporting event ever.
Netflix added more sporting events in December, including two Christmas Day NFL games — featuring a halftime performance from Beyoncé. This, along with the success of the second season of Squid Game and WWE Raw live broadcasts, has led Netflix to do the one thing we all hate: raise its standard monthly membership cost.
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The cost of a monthly Netflix membership without ads is increasing from $15.49 to $17.99, the cost of a standard account with ads is increasing from $6.99 to $7.99, and the premium tier is increasing from $22.99 to $24.99. Netflix last raised its subscription price in October 2023.
"As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix," the company’s letter to investors said, according to The Verge.
Topics Netflix
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
