Netflix tests out new AI search engine for movies and TV shows powered by OpenAI
Black Mirror may be able to draw inspiration for future episodes from the very platform it streams on.
Netflix has just recently rolled out access to a new AI search engine tool to some of its subscribers, according to a report from Bloomberg.
The AI search engine, which is powered by ChatGPT creator OpenAI, takes Netflix's search capabilities beyond looking up movies and TV shows by title, genre, or actor. The tool allows users to search for content using numerous other search queries, such as mood. Being that the feature is powered by OpenAI, it appears likely that users will be able to use natural language in their search.
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Artificial intelligence isn't completely new to Netflix. The streaming company utilizes AI to power its recommendation algorithm, to help subscribers discover content based on their viewing history.
While Netflix is experimenting with AI, the company clearly knows of the pushback from creatives on the technology, and has previously gone on the record to say it would not use AI to replace filmmakers, screenwriters, or actors.
The AI search engine is currently in the testing phase. It's currently only available on iOS devices and to some customers in Australia and New Zealand. In addition, those subscribers need to specifically opt-in to use the tool.
Netflix expects to expand the test out to other countries, including the U.S., in the near future.
