Netflix will now show you video previews to help cure your indecision
We've all been there, scrolling through Netflix's many options but entirely unable to settle on anything.
Netflix thinks some video will help you decide.
The streaming video giant is introducing video previews to its user interface. The video below shows how navigating to "Stranger Things" brings up a brief look at the show.
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"As we launch more than 1,000 hours of original content next year, we know we have less than 90 seconds to capture someone’s attention and get them excited about a title -- that’s why we’re introducing video previews into the TV browsing experience," Netflix product leads Stephen Garcia and Chris Jaffe wrote in a blog post.
The new features launches globally on Tuesday.
Garcia and Jaffe said that the new feature has been specifically designed and tested to help people find shows they want to watch.
"They are specially designed video synopses that help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title. In developing this experience, our testing showed that people watched more of a story, demonstrating these previews helped them browse less and watch more," they wrote.
Netflix has said its users will look for content for up to 90 seconds before giving up. In that time, users usually survey 10 to 20 different shows or movies.
Topics Netflix
Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
