Netflix secretly tested a price surge

Oh man.
 By 
Jenni Ryall
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

That Netflix binge you have been daydreaming about could soon cost you some extra dough.

That's if Netflix rolls out its evil plan to charge you more for your viewing. You heard that right: Netflix is running a test that charges you more to sign up for its service.

The streaming giant tested its devastating strategy on the poor ol' folks in Australia. It isn't enough that the company provides Australians with much less content than U.S. audiences, now it wants to send them broke too.

The Australian claims Netflix is running a test that saw customers pay up to 20 percent more when they signed up to the service on the weekend. For users seeing the test, it reportedly increased the basic service from $8.99 to $9.99 a month, the standard service from $11.99 to $13.99 a month and the premium service from $14.99 to $17.99 a month.

Netflix made it clear to Mashable that, despite the report, it is not testing weekend-only pricing, no one has been charged an extra fee and that no announcement has been made -- it was simply a user test on the service and it was a coincidence that it occurred on the weekend.

"We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points to better understand how consumers value Netflix," the company said in an emailed statement.

"Not everyone will see this test and we may not ever offer it generally."

May not... gulp.

UPDATE: Wednesday, May 17, 7:45 a.m. AEST: Netflix denied to Mashable it is "surge pricing" its subscriptions on weekends.

Topics Netflix

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Jenni Ryall

Jenni Ryall is Mashable's VP of Content Strategy. She spends her time launching cool, new things such as Mashable Deals and Mashable Reels. On the other days, she is developing strong partnerships with companies including Apple News, Flipboard, Snapchat, Facebook, Twitter and Reddit.

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