Instagram is testing a bunch of new features, including GIF search for Stories

We may have just gotten a look at a ton of new Instagram features.
 By 
Karissa Bell
 on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

We may have just gotten an early look at a ton of new Instagram features.

Instagram has been busy testing several new features, including a "close friends" feature, GIF search, and the ability to follow specific hashtags the way you'd follow an account, according to the tech site The Next Web.

One of the most interesting features the website found was something called "close friends," which will allow users to share posts with only a small group of their closest friends. This appears to be an extension of the "favorites" feature the app began testing earlier this year.

Originally created in response to the "finsta"phenomenon -- users creating a separate stealth Instagram account for only close friends -- favorites was billed as a way for people to maintain the ability to share with small groups of friends without having to juggle multiple accounts.

An Instagram spokesperson who spoke to Mashable declined to comment.

Other notable features uncovered by TNW include:

  • GIF search (via Giphy) to add animated GIFS to Stories

  • the ability to follow specific hashtags

  • native sharing to WhatsApp

  • the ability to "archive" Stories

Additionally, the site found a new button on Instagram posts that they claim is a "regram" feature that will allow users to re-share posts from others. There's not a ton of information about this one, but according to TNW, it would replicate the functionality of third-party apps like Repost for Instagram.

However, it's important to note that The Next Web did not test the feature. It appears that the site's editors are judging the button's functionality based on its appearance and resemblance to third-party tools.

It's also important to remember Instagram, like Facebook, frequently tests new features in its app before deciding whether or not to launch them officially.

Still, the experiments offer an interesting look at what types of features the company is thinking about and which areas they're looking to change.

Mashable Image
Karissa Bell

Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.

Mashable Potato

Recommended For You
Airbnb is testing AI-powered search to help users with bookings
Airbnb logo


Instagram to alert parents when teens search for suicide
Instagram logo is reflected in boy's glasses.

Android adds custom caller ID cards, new location sharing features
Four illustration showing Android's new Calling Card feature.

Bumble announces AI-powered Profile Guidance and Photo Feedback
laptop keyboard and Bumble on App Store displayed on a phone screen

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!