Google launches new gaming world for kids on Roblox

Google and Roblox are teaming up to combine the worlds of play and internet safety, as the companies announce a brand new gaming experience teaching young Roblox players how to better navigate the internet.

Be Internet Awesome World, a new initiative of Google's Be Internet Awesome program, invites young users into a colorful, magical world full of "Internauts" who help players work through real-world scenarios and online risks. It's a reimagining of the tech company's current safety curriculum, developed alongside organizations like the Family Online Safety Institute, the Internet KeepSafe Coalition, and Connect Safely.

"Roblox is one of the most popular online gaming platforms, with over 79.5 million daily active users," wrote Google. "Working with Roblox helps Google to reach kids where they’re already spending time to teach them the basics of online safety."

As they play through the various in-world games — which see avatars flying through forests and navigating desert castles — players will learn important safety tips and critical thinking skills related to a variety of internet safety topics, including how to identify phishing attempts and opportunities to practice how to be a kind and thoughtful digital citizen, explained the company.

Google's learning-through-gaming strategy joins other efforts to address continued threats to young people online. The company announced a $10 million Teen Mental Health Initiative in August, and has previously launched tailored AI literacy resources for teens and beyond. These efforts come in response to growing concern about the negative impact of both bad actors and digital technologies on children's wellbeing.