Nike was so inspired by the LGBTQ+ community, it created a rainbow collection
Nike is getting gay.
Following in the footsteps of its Black History Month collection is BETRUE, a line inspired solely by the LGBTQ+ community.
The line features apparel and footwear with subtle touches that pay homage to the community, like rainbow colors and triangles. Lots of pink triangles.
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Okay, maybe not so subtle. But still, very wearable.
In its collection includes Air Max Zero in triple white with a rainbow on its sole. There's also a basketball shoe HyperRev in rainbow colors as well. Additionally, the brand will launch its first rainbow sneaker ever, the LunarTemp2.
“The 2016 BETRUE collection, inspired by the LGBT community, represents this conviction and commitment, pairing two prominent symbols of pride: the rainbow flag and pink triangle,” Nike said in a statement.
Of course, this isn't Nike's first foray into the world of LGBT. The brand has, in the past few years, been a staunch supporter of LGBT rights. It even was a handful of U.S. corporations supporting 2015's Equality Act.
The BETRUE line has been around for years as well, and promises to sponsor organizations to include the LGBT community with sales of the products.
To get your own BETRUE Nikes, head over to Nike.com or in stores everywhere on June 9.
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Topics LGBTQ
David joined the Mashable team as its first fashion hire. He's written for the Wall Street Journal, Elle, GQ, Harper's Bazaar, Esquire, Details, Nylon, Refinery29, Fashionista, and covered the men's market at Women's Wear Daily. David has appeared on E!, Vh1, the Style network, and was a stylist at Capitol records.
