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People are getting roasted for their hilariously ineffective Nike protests

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Martha Tesema

on September 4, 2018

People are getting roasted for their hilariously ineffective Nike protests

BEVERLY HILLS, CA - DECEMBER 03: Honoree Colin Kaepernick speaks onstage at ACLU SoCal Hosts Annual Bill of Rights Dinner at the Beverly Wilshire Four Seasons Hotel on December 3, 2017 in Beverly Hills, California. (Photo by Matt Winkelmeyer/Getty Images) Credit: Getty Images

Remember when people smashed their expensive Keurig coffee brewers all in the name of protest? Well, this week the same phenomenon is happening with Nike products.

On Sunday, the sportswear company announced that Colin Kaepernick is one of the faces for their new "Just Do It" campaign, to the chagrin of some and the joy of many more. Folks who are adamantly against the San Francisco 49ers' quarterback -- known for kneeling against police brutality -- have come up with a rather unusual way to protest: destroying Nike gear they already own.

Some people have gone extreme and burned their shoes, while others have cut the logo out of their gear — but are still wearing it? And have already paid for it? So in the end, it doesn't hurt Nike at all. Welp.

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