Your intense iPhone thirst could be slowing down Nintendo's Switch production

Your smartphone addiction is making the Switch even more rare.
 By 
Brett Williams
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Bad news, gamers: our collective thirst for new smartphones could throw off your chances of being able to get your hands on the hottest console on the market for the rest of the year.

The Nintendo Switch has been a hot commodity since it dropped back in March — it's the fastest-selling console in the company's extensive history and likely the number two console on the market right now. That runaway popularity has made it difficult for Nintendo to keep up with consumer demand. But there's another factor in play that could the Switch away from store shelves and out of consumer hands — your smartphone obsession.

One of the essential components for the Switch, Toshiba's NAND flash memory, is facing overwhelming demand from other massive tech companies like Apple, which depend on the parts for their latest smartphones. The industry-wide shortage could make it impossible for Nintendo to meet its steep production goals for the rest of 2017, according to a Wall Street Journal report.

A Toshiba rep told WSJ that the demand for the NAND flash memory has been "overwhelmingly greater than supply," and that it's unlikely the company will be able to produce enough parts to catch up with its orders for the rest of the year.

The rep specifically cited smartphone makers as the drivers of that demand, and Apple — which has been rumored as a potential buyer of Toshiba's flash memory production arm — is one of its biggest customers.

Apple is prepping for a potential "super cycle" of iPhone sales with a deluxe anniversary iPhone 8 expected later this year, which you've probably heard about. If those predictions are true, Apple will be depending on the flash memory for millions of phones ... and throwing off Toshiba's ability to keep up with the sky-high demand in the process.

Nintendo, for its part, is hoping to produce 20 million more Switch units by next March.

Nintendo and Apple both declined to comment to WSJ about the potential supply chain issues. So if you're lucky enough to spot a Switch out in the wild, snap it up, you might not have another chance to bring one home until the supply chain cools off.

Mashable Image
Brett Williams

Brett Williams is a Tech Reporter at Mashable. He writes about tech news, trends and other tangentially related topics with a particular interest in wearables and exercise tech. Prior to Mashable, he wrote for Inked Magazine and Thrillist. Brett's work has also appeared on Fusion and AskMen, to name a few. You can follow Brett on Twitter @bdwilliams910.

Mashable Potato

Recommended For You
I love this Nintendo Switch 2 case — get it for its lowest-ever price on Amazon
The tomtoc Slim Carrying Case for Nintendo Switch 2 in gray on a blue and purple background

Where to pre-order 'Super Mario Bros. Wonder' for the Nintendo Switch 2
super mario bros. wonder nintendo switch 2 edition + meetup in bellabel park cover against a pink and purple patterned background

Everything announced at the February 2026 Nintendo Direct
Player character and dog in Fallout 4

The Nintendo Switch 2 upgrade for 'Super Mario Bros. Wonder' has a little bit for everyone
Super Mario Bros Wonder Bellabel Park screenshot

I got to play the new Nintendo Switch Virtual Boy. It has the same problem it did in 1995.
Nintendo Switch Virtual Boy peripheral in front of display background

More in Tech
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

You can track Artemis II in real time as Orion flies to the moon
Victor Glover and Reid Wiseman piloting the Orion spacecraft
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!