You'll never think about domestic abuse the same way again after this Super Bowl ad
An anti-domestic violence organization is once again using a Super Bowl ad to shine a light on how bystanders can stop abuse.
Nonprofit NO MORE first partnered with the NFL in 2014 after the league came under fire for how it handled alleged cases of domestic abuse involving its players. NO MORE had its first-ever Super Bowl ad during last year's game.
This year's ad, which aired in a prime slot right after the halftime show, encourages everyone to look out for signs of domestic abuse in friends — and learn what you can do to stop it.
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The ad features a text conversation between two friends. One invites the other to a Super Bowl party, to which she responds: "Jake is in one of his moods. I prob should not go out."
The friend then asks, "Again? Are you OK?" only to receive a seemingly endless typing bubble.
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The ad ends with this strong message: "There are many signs of domestic violence and sexual assault. Learn how to help. Text No More to 94543."
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Topics Social Good Advertising
