One More Page 3 campaign showcases model with double mastectomy

Porn director Erika Lust is bringing back the controversial Page 3 for Breast Cancer Awareness Month. For the uninitiated, Page 3 featured topless models in the UK's top tabloids for decades until only a few years ago, thanks to opposers like the No More Page 3 campaign.

Now, Lust calls for One More Page 3 — but hers looks a little different. One More Page 3 features Danni Moore, a topless model who had an elective double mastectomy. Lust describes the photos of Moore as "the most inspirational and empowering Page 3 shoot of all time."

One More Page 3 seeks to normalise double mastectomies and celebrate body diversity and female sexuality, according to its press release. As Moore is a topless model without breasts, she directly contrasts the usual Page 3 type.

"I am delighted to be the face of a campaign that celebrates the female body, while of course raising awareness of breast cancer, a cause that's so significant to me," Moore said in the press release. "Normalising mastectomies and showcasing women with a range of bodies is so important. It's time to show what cancer can leave behind and I hope I can make others feel more body confident, while at the same time remind everyone to check themselves regularly."

Danni Moore is the star of the One More Page 3 campaign. Credit: Erika Lust

"The end of the traditional Page 3 was the result of women challenging out-of-date attitudes and stereotypes," Lust said in the press release. "We have created One More Page 3, where there are no breasts at all, to positively reinforce that all kinds of bodies are beautiful."

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This campaign follows the 2021 release of Wash Me, an explicit film about breast cancer and its impact on sex and sexuality, which is available on Lust's online porn platform XConfessions.

Lust encourages breast cancer survivors to share their stories on social media using the hashtag #OneMorePage3 and tagging @ErikaLustFilms. Lust will be donating £2,000 to a global breast cancer charity, as well.

"Our campaign is all about celebrating and normalising the female body, and raising awareness of breast cancer and its lasting impact," said Lust. "We are calling on the media, women and people of all genders to celebrate and share this image to challenge the orthodoxy of glamour and body image."