Onitsuka Tiger celebrates anniversary of logo with artist collaboration in Singapore
SINGAPORE -- You'll probably best remember Onitsuka Tiger as the brand of sneakers Uma Thurman wore in Kill Bill to kick major ass.
This year, the Japanese sneaker label will celebrate the 50th anniversary of its iconic stripes logo with a two-week exhibition in Singapore.
Come July 30, Onitsuka Tiger will showcase of 50 pairs of its classic MEXICO 66 sneaker, custom-designed by 50 Singaporean personalities.
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Some of the personalities involved in this collaboration include fashion designer Sabrina Goh, illustrator Lydia Yang and photographers Chuando & Frey.
The exhibition will be held at luxury one-stop accessories destination Pedder on Scotts, most recently known for playing host to Chanel's Spring/Summer 2016 airport-themed pop-up event in March.
How this tiger earned its stripes
Founded in 1949, Onitsuka Tiger is one of Japan's oldest shoe companies. But the tiger didn't come to have its stripes until 1966, after six years of development and sifting through 200 logo submissions from employees.
The red and blue stripes became a national icon that same year when they appeared on the MEXICO line of running shoes worn by Team Japan at the 5th Asian Games.
To date, the design continues to be prominently featured across all of its shoes.
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