OpenAI reportedly plans to launch TikTok-like app with Sora 2 launch
One TikTok isn’t enough. Instagram needs a TikTok (Reels). YouTube needs a TikTok (Shorts). LinkedIn needs a TikTok (without a fun name). So, of course, OpenAI needs a TikTok, too — but, it seems, with even more AI slop than you can possibly imagine.
According to a report from Wired, OpenAI is gearing up to release a social media app that “closely resembles” TikTok, with a swipe-to-scroll vertical video feed.
The main difference is that the AI videos you’re seeing on TikTok and Reels and Shorts will be the only content of OpenAI’s app. According to Wired’s report, users won’t even be able to upload their own photos or videos from their own camera roll — instead, they’ll have to use Sora 2 to generate clips that are 10 seconds or shorter, copyright allowing.
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Of course, you can make it a little weirder and a little bit more social by verifying your identity within the app and letting Sora 2 use your likeness for the short videos it creates, Wired reported.
OpenAI did not immediately respond to a request for comment from Mashable, and the timeline for when — or if — this app goes public isn’t entirely clear. For now, if you really want to soak up some AI slop, might I recommend the feed on the Meta AI app?
Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
Topics Artificial Intelligence TikTok OpenAI
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
