Pantone announces nature-inspired 2017 color of the year

A symbol of "new beginnings."
 By 
Laura Vitto
 on 

Nature and "new beginnings" served as the inspiration behind Pantone's choice for 2017 color of the year: "Greenery."

The world authority on all things color announced its yellow-green pick on Thursday. The color, Pantone tweeted, "symbolizes reconnection we seek with nature & all."

In a statement posted to Pantone's website, Leatrice Eiseman, executive director of the Pantone Color Institute, wrote:

"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."

Greenery follows 2016's picks of Serenity and Rose Quartz, a pair selected for its calming tones and allusion to a growing call for blurred gender lines.

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Laura Vitto

Laura Vitto was Mashable's Deputy Culture Editor.

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