Papa John's jack-o'-lantern pizza promotion is a spectacular failure
A pizza in the shape of a jack-o'-lantern sounds exciting in theory, but in reality it looks creepy AF.
Papa John's, the pizza chain that came under fire in 2018 after its founder and former CEO John Schnatter reportedly used a racial slur during a conference call, recently tried to hype customers up for Halloween with a festive seasonal special: A pizza shaped like a jack-o'-lantern with pepperonis.
The promotional photo of the $11.00 pizza looked sort of cute and also sort of creepy, but it also looked well put together with a good-sized stem, symmetrical olive pupils, and nice, clean pepperoni crust, eyes, and mouth.
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When people ordered the pizza, however, it did not look as advertised.
Several disappointed and confused customers who ordered from Papa John's expecting a beautiful jack-o'-lantern pie to arrive at their houses tweeted photos of their not-so-stunning pizzas at the restaurant chain.
Here are a few of the jack-o'-lantern pies gone wrong — though we will say they're spooky, which is technically still on-brand for Halloween.
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The Papa John's Twitter account has been busy replying to unsatisfied customers, and if you're one of them the chain wants you to remember that "the pumpkin is in the eye of the beholder."
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Maybe you can try making your own jack-o'-lantern pizza next year, but for now, cherish this video of how Papa John's intended the pie to look.
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Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.
