Patagonia founder gives away $3 billion company to fight climate change

"Earth is now our only shareholder."
 By 
Meera Navlakha
 on 
Patagonia Founder Yvon Chouinard speaks onstage.
Patagonia founder Yvon Chouinard. Credit: Ben Gabbe / Getty Images for Tribeca X

American rock climber and businessman Yvon Chouinard is giving away his company, Patagonia, in order to play a part in fighting the world's ongoing climate crisis.

Chouinard, who founded the outdoor clothing and gear company nearly 50 years ago, has transferred his ownership of Patagonia to a newly established nonprofit organization and trust, designed to fuel all profits from the business into environmental and conservative efforts. According to The New York Times, his wife and two children have done the same; altogether, the company is valued at around $3 billion.

In a statement on Patagonia's website, titled "Earth is now our only shareholder", Chouinard announced the move, as well as the journey to making this decision. The founder and his team decided against selling the company or taking it public.


You May Also Like

"Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth," the letter reads.

The Chouinards donated 2 percent of their voting stock to the specially created Patagonia Purpose Trust, which the Times reports will be overseen by family members and their advisors. The remaining 98 percent of the company's common shares will go towards the newly founded Holdfast Collective, a nonprofit "dedicated to fighting the environmental crisis and defending nature".

Patagonia will continue to function as a private and for-profit organization. Funding for the Collective will come from Patagonia itself.

A sign reading Patagonia.
"Earth is now our only shareholder." Credit: Michael M. Santiago / Getty Images

Meanwhile, Ryan Gellert will remain as CEO, overseeing the wider leadership team and the rest of the company's employees. The change in leadership will be seen via the Patagonia Purpose Trust, who will possess "additional stewardship", according to Patagonia's Q&A section.

"It’s been nearly 50 years since we began our experiment in responsible business, and we are just getting started. If we have any hope of a thriving planet—much less a thriving business—50 years from now, it is going to take all of us doing what we can with the resources we have," Chouinard continues in the statement.

"This is another way we've found to do our part."

The largely unprecedented move sets Chouinard apart from the overwhelming majority of billionaires and their companies. He told the Times that he hopes "this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people." Chouinard also described his reluctance to be a businessman, to both the Times and in his letter, adding how he always wanted to shape his company in an ethical manner.

The California-based firm has donated 1 percent of its annual profits since the '80s, giving this portion of sales to organizations committed to protecting the environment. The Times reports Patagonia has already donated $50 million to the Holdfast Collective.

"Despite its immensity, the Earth’s resources are not infinite, and it's clear we’ve exceeded its limits," Chouinard concluded in the statement. "But it’s also resilient. We can save our planet if we commit to it."

Topics Activism

Mashable Image
Meera Navlakha

Meera is a journalist based between London and New York. Her work has been published in The New York Times, Vice, The Independent, Vogue India, W Magazine, and others. She was previously a Culture Reporter at Mashable. 

Mashable Potato

Recommended For You
Digg is back from the grave (again) and taking on Reddit: How to try the Digg beta
Digg relaunch

AI has made us all surveillance targets. This tool helps you fight back.
A collage of four different posters. One features a large eyeball and the words "Big Tech is watching you." Another reads "Privacy is Theft. Surveillance is Protection. Data is Profit."

OpenClaw founder Peter Steinberger joins OpenAI
openclaw homepage with red mascot

Lady Gaga tells women in music to 'fight for your ideas' in Grammys speech
Lady Gaga accepts the award for Best Pop Vocal Album at the Grammys.

'Arco' review: If you love animation, you need to see this gorgeous climate change fable
Arco and Iris time travel through rainbows in "Arco."

More in Science
How to watch Chelsea vs. Port Vale online for free
Alejandro Garnacho of Chelsea reacts

How to watch 'Wuthering Heights' at home: Margot Robbie and Jacob Elordi's controversial romance now streaming
Margot Robbie and Jacob Elordi embracing in still from "Wuthering Heights"

How to watch New York Islanders vs. Philadelphia Flyers online for free
Matthew Schaefer of the New York Islanders warms up

How to watch Mexico vs. Belgium online for free
Israel Reyes of Mexico reacts

How to watch Brazil vs. Croatia online for free
Vinicius Junior #10 of Brazil leaves

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone


What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!