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This company hopes you'd disinfect your home with cow urine

Believe it or not!

Sohini Mitter

on January 16, 2017

Original image has been replaced. Credit: Mashable

One of India's fastest-growing consumer goods companies, Patanjali Ayurved, advertised a product that has captured the attention of the masses.

Gonyle — a floor disinfectant made from cow urine — showed up in full-page ads in leading Indian newspapers on Sunday.

Though cow urine, popularly known as 'go mutra', is considered sacred in India, Patanjali's innovation has met with bewilderment and annoyance.

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The ad goes on to claim that the product is an attempt to "prohibit" the slaughter of cows that are regarded holy in some parts of India.

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However, this is not the first time that Patanjali products have contained cow urine. The Press Trust of India reported a year ago that as many as five items, from cosmetics to medicines, use the fluid.

This has often met with protests from counter-religious groups. But Patanjali continues its unchecked march in the Indian FMCG industry and has been hailed as a major disruptive force.

Sohini Mitter

India staff at Mashable. Formerly with Forbes India magazine and The Financial Express newspaper.