Peloton drops a hilariously cheeky PSA video featuring Mr. Big and Ryan Reynolds
UPDATE: Dec. 17, 2021, 5:38 p.m. AEDT Peloton has removed the video from their social media accounts in the wake of a story by The Hollywood Reporter in which two women accused star Chris Noth, who played Mr. Big, of sexual assault. Reynolds has also deleted his tweet containing the video.
Original story:
It's fair to say that Peloton initially took the whole And Just Like That... thing a little too seriously. For anyone who may have missed it: The HBO Max follow-up to Sex and the City premiered on Dec. 9, and in a spoiler-y first episode twist, Mr. Big (Chris Noth), Carrie Bradshaw's on-again/off-again boyfriend-turned-loving-husband, dies of a heart attack shortly after he finishes a Peloton session.
Peloton's public relations team, seemingly caught off guard by the fictional plot twist that has a loose-but-inescapable tie to the company's flagship product, sprung into action. Cue an actual doctor stepping up to tell us all about how Big's "extravagant" lifestyle likely prompted the heart attack, and that his time using the stationary bike may have actually staved off the cardiac event. Which, cute. But also, give us a break.
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Peloton seemingly got the message, because the company came roaring back to life on Sunday afternoon with a mic drop of a tweet, in the form of a new and decidedly cheeky PSA.
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Let's break this down. The guy on the couch is Noth, and he's sitting with a real-life Peloton instructor named Jess King. She actually makes an appearance on And Just Like That... as a fictional Peloton trainer named Allegra; in fact, she's the one who leads Big's final session.
The PSA caps off with a Carrie Bradshaw-style voiceover from none other than Deadpool himself, Ryan Reynolds. The voiceover is a nod to the show, and the content of what he's saying — basically a rehashing of what Peloton's doctor said on Saturday — seems like yet more ass-covering on Peloton's part.
As for the "He's alive" bit at the end? It sure feels like Peloton is using Reynolds to maybe spark a hashtag campaign that can serve as a little joint advertising for both the fitness company and the new streaming series. It's just silly for the sake of it. And of course, Reynolds and his extremely online content team know how to turn a viral moment into a cheeky ad — it's not the first time this has happened.
Topics Health
Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.
