Japanese soap dispenser pushes out foam in the shape of a perfect rose

Can't. Stop. Pushing.
 By 
Victoria Ho
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Japan strikes again with its innovativeness.

This innocuous-looking facial foam dispenser pushes out soap in the shape of a perfect rose with each press.

The product from Japanese cosmetics giant Kanebo apparently hasn't hit shelves yet -- it comes out Sep. 1. While it was first announced in July, it started going viral after a user posted a video of her using the dispenser.


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In the video, you can see the foam slowly getting formed into petals before it blooms into a rose in an instant.

It's totally hypnotic and kind of insane.

Here's Kanebo's ad where you can watch a bunch of ladies understandably squealing over its perfection:

Mashable Image
Victoria Ho

Victoria Ho is Mashable's Asia Editor, based in Singapore. She previously reported on news and tech at The Business Times, TechCrunch and ZDNet. When she isn't writing, she's making music with her band

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