Period underwear wants you to bleed on Trump's face

A more private form of protest.
 By 
David Yi
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

If you've ever wanted to take a political stance with your underwear, well, now's your chance. 

A new underwear is getting creative in the name of revenge. The brand, Cute Fruit Undies, introduced quilted undergarments for women with periods. The liner of each panty features a face of a U.S. politician who has spoken against women's reproductive rights.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

"This specific election has been so ridiculous and radical, for better or worse, and it's such a spectacle, that it feels like these undies are a perfect fit because they are pretty out there and ridiculous," says Sarah Palatnik from Cute Fruit Undies, to Mashable. "It's kind of an 'outrageous times call for outrageous measures' type of thing." 


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The panty collection includes Republican presidential frontrunner Donald Trump, as well as contenders Ted Cruz and John Kasich. In addition, past candidates like Jeb Bush, Mike Huckabee and Sarah Palin are included as well. 

"We have a lovely array of Blood Dumpsters, who are primed and ready for you to bleed all over them!" the brand writes on its site. 

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The brand calls the politicians themselves "blood dumpsters," in other words those who have "tried in the past or who is currently trying to pass legislation that hinders women's reproductive rights," says Cute Fruit Undies.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The underwear line might have a cheeky undertone but the business is not a joke.

"While the concept is funny and there’s a lot of humor to it, the undies themselves are not a prank or a gimmick; they’re made of high quality materials, they’re handmade...and they’re supporting a good cause," Palatnik says. 

The underwear is said to be made of moisture-wicking fabric and includes an attachable heat pack. The brand suggests changing underwear somewhere every 8-12 hours.

Each pair goes for $29.99 on the brand's Etsy site and comes in a multitude of colors. The brand says $3 of every underwear sold will go to Planned Parenthood located in the state governed by whichever politician you choose (or in Donald Trump's case, New York).

"There are absolutely some people who are grossed out by it or think it's disrespectful, but of course that's the point, and I was definitely prepared to hear that kind of criticism," Palatnik says. 

"The undies are all about taking politics seriously but not too seriously."  

Have something to add to this story? Share it in the comments.


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David Yi

David joined the Mashable team as its first fashion hire. He's written for the Wall Street Journal, Elle, GQ, Harper's Bazaar, Esquire, Details, Nylon, Refinery29, Fashionista, and covered the men's market at Women's Wear Daily. David has appeared on E!, Vh1, the Style network, and was a stylist at Capitol records.

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