Rose gold everything: More and more gadgets are going 'pink'

Started with the Razr now we here.
 By 
Kellen Beck
 on 

When the Apple Watch was released in 2015, Apple unwittingly ushered in the era of rose gold -- a light, tasteful pink color that has now spread across a range of devices and even influenced the palettes of other companies' gadgets.

Rose gold isn't just a fad, though -- pink gadgets are here to stay.


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Apple wasn't the first company to put out pink electronics; in fact, the Motorola Razr V3, the phone that seemingly half the population owned between 2005 and 2008, had an aggressively pink color option. The hot pink Razr laid the groundwork for a fuchsia future.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Five years after the Razr went out of style, Samsung released a middle-of-the-road, Crayola pink Samsung Galaxy Note 3. While it wasn't quite the same shade as rose gold, it still stands as a landmark gadget leading the pink-splosion.

After the Apple Watch dropped two years later, the barrage of pink really began. Apple followed the rose gold smartwatch with a rose gold iPhone 6S and 6S Plus, then an iPad Pro, iPhone SE and even a Macbook. 

Among those, other companies started hopping on the pinkwagon: Samsung came out with pink Galaxy S7 and St Edge phones, Oppo released a pink R7S and Sony dropped a pink Zperia Z5 Compact. 

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Even Beats got in on the pink party with a pink pair of Beats Solo 2.

With so many gadgets coming in some variety of pink, it's hard to ignore the popularity boom. Of course, as electronics become ingrained in society more and more, they become part of people's identities, and if your identity shouts "pink," you've got a lot to choose from.

Have something to add to this story? Share it in the comments.


Topics Apple Samsung

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Kellen Beck

Kellen is a science reporter at Mashable, covering space, environmentalism, sustainability, and future tech. Previously, Kellen has covered entertainment, gaming, esports, and consumer tech at Mashable. Follow him on Twitter @Kellenbeck

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