Pornhub launches 'Cleanest Porn Ever' campaign to fight coronavirus pandemic

Off the heels of offering free premium memberships for a month and its Scrubhub self-parody, Pornhub has announced yet another campaign to help stop the spread of COVID-19.

Cleanest Porn Ever is a campaign driven by Pornhub's Model Program community featuring instructional videos from performers all around the world. They'll start out with SFW-instructional tips by some of Pornhub's top models like Danika Mori, June Liu, and Pornhub Brand Ambassador Asa Akira — such as how to properly wash your hands and demonstrating how far apart six feet really is. The videos, published in English, Spanish, Russian, Japanese, Mandarin, German, French and Italian, will then move on to an uncensored scene.

Additionally, these videos will encourage users to have the safest sex possible. (Presumably, as New York City's Health Department guidelines stated, that means sex with oneself.)

"With a huge platform like Pornhub's, it’s important for them to spread the word on social distancing!" said Asa Akira, Pornhub's Brand Ambassador, in a press release. "I’m proud and honored they asked me to be a part of this project."

Junie Liu, a member of Pornhub’s Model Program, said that even though the rates of COVID infection are headed in an optimistic direction, we still need to be vigilant when it comes to staying safe. "People must pay attention to safety and protection guidelines more than ever," she said in a press release.

"We’re grateful to our models for joining in this effort to help prevent the spread of the virus," said Corey Price, Vice President of Pornhub. "Instructional videos can be dry and boring, but this entertaining series proves that social distancing can still be sexy."

Pornstar Josy Black demonstrating hand-washing. Credit: pornhub

As previously reported, Pornhub will offer models 100 percent of their video sales after a processing fee of 15 percent for the month of April. This means that their total payout will be 85 percent. The site's Model Program has seen an average increase of 17 percent in sales per day, according to their latest press release.

"Wash your hands more frequently, respect social distance and wear masks," Liu reiterated. "You are not only doing this for yourself, but also for all the people you care about."