Pornhub continued to host 'deepfake' porn with millions of views, despite promise to ban [UPDATE]

The crisis deepens.
 By 
Damon Beres
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

UPDATE: Feb. 12, 2018, 9:43 p.m. EST Pornhub has removed the videos in question, based on the same search term used earlier on Monday. The company initially didn't respond to an additional request for comment. When asked again about the videos, a spokesperson reiterated that "nonconsensual content" violated its terms of service, but didn’t detail why the content was allowed to stay on the site.

Pornhub has promised to remove "deepfake" porn from its massive video platform. But 48 of these videos remained online Monday morning, some with millions of views.

"Deepfake" porn typically features actresses or other celebrity women who haven't consented to appearing in the videos. New and easily-accessible software makes it simple for anyone to stitch footage of one person's face onto another's, which has predictably resulted in hardcore porn featuring the likenesses of Scarlett Johansson, Gal Gadot, and others.

On Feb. 2, Pornhub told Mashable it would remove deepfake videos that had been flagged by users, and a few days later it told Motherboard it's banning them outright.

"We do not tolerate any nonconsensual content on the site and we remove all said content as soon as we are made aware of it," a spokesperson reportedly told Motherboard. "Nonconsensual content directly violates our TOS [terms of service] and consists of content such as revenge porn, deepfakes or anything published without a person’s consent or permission.”

But a search for "deepfake" on Pornhub Monday revealed that plenty were still available — and had been since before the website issued its statements to press.

One video featuring Scarlett Johannson's face had been viewed 742,000 times:

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Another, with Gal Gadot's face, had 2 million views, while yet another with Emma Watson's had 354,000. There was even a deepfake video featuring Ivanka Trump:

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Though the videos are considered "nonconsensual" by the platform, according to its own statement, experts believe there is little legal recourse for people who have been featured in deepfake porn.

"There's no pornographic picture of the actual individual being released," Jonathan Masur, a professor who specializes in patent and technology law at the University of Chicago Law School, told Mashable earlier this month. "It's just the individual's face on someone else's body."

Apart from the obvious concerns pertaining to non-consenting individuals being shoved into hardcore porn, deepfakes may represent a new frontier in the internet's "fake news" crisis. As the technology improves, video footage featuring politicians, CEOs, or any relevant person could easily be doctored, leading the public to distrust information, no matter where it came from.

Put another way, if you think your Trump-worshipping uncle is in his own reality on Facebook because of a few Infowars clips, just wait until he has "video evidence" backing up his claims. As the rift between echo chambers widens, people may figure any news could be "fake" — so why believe anything at all?

Porn's a problem, but it's only the opening act of a much more complicated play.

Mashable Image
Damon Beres

Damon Beres is an Executive Editor at Mashable, overseeing tech and science coverage. Previously, he was Senior Tech Editor at The Huffington Post. His work has appeared in Reader's Digest, Esquire.com, the New York Daily News and other fine outlets.

Mashable Potato

Recommended For You
How to unblock porn sites and stream porn anonymously
laptop with white screen on bed, city night scene in window

Grok is producing millions of sexualized images of adults and children
A sign next to bus stop in London reads "Who the hell would want to use social media with a built-in child abuse tool?" and a photo of Elon Musk.

How to unblock Pornhub for free in the UK
Pornhub on screen

How to unblock Pornhub for free
age-restriction warning screen of the website PornHub is displayed on a digital screen

How to unblock Pornhub for free in Indiana
Pornhub on phone

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma

NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!