Pornhub launches Premium Lovers, a premium membership for couples
At a time where we're either constantly on top of our partners (and not in a euphemistic way) or haven't seen them in months, Pornhub has launched Premium Lovers, a membership for couples.
In addition to the standard Pornhub Premium features, the couples membership offers a "lover's playlist," where you can share your favorite videos with your partner. Premium Lovers can also opt in to receive suggestions for videos based on your and your partner's tastes.
The idea for the couples membership came after the site surveyed thousands of premium users and found that 64 percent of respondents wanted to know more about their partner's preferences, and 68 percent believed understanding their partner's fantasies would have a positive impact on their relationship.
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It's not just Pornhub's internal study that suggests there are benefits to watching porn as a couple. Studies show that couples who watch porn together (rather than separately or in secret) have a more satisfying sex life, according to Corey Price, Vice President of Pornhub.
"We decided to introduce our Premium Lovers membership in order to provide couples with a resource that can not only help spice up their relationships in quarantine, but also to help each partner learn even more about their lover on a sexual level," Price said in a press release. "Couples who play together, stay together."
"No matter what stage of a relationship you’re currently at, it’s important to infuse novelty into your repertoire," said Dr. Laurie Betito, sex therapist and director of Pornhub’s Sexual Wellness Center, in a press release. "Watching porn together can help foster intimacy emotionally and physically. You never know, you may discover something about your own sexual preferences you hadn’t considered before."
Couples can try Premium Lovers free for seven days. After that, it costs either $14.99 per month or $142.99 annually for two accounts.
Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky.
