Pornhub traffic dropped during Apple event — but not for Android users
Tuesday's Apple event was so "awe dropping" that people clicked away from Pornhub to watch it.
That is, if they're already fans of Apple. Last year, the event was enough to get iPhone users off the site, but not Android users. This year proved much of the same, according to insights from Pornhub. During big announcements for the AirPods Pro 3 and iPhone Air, traffic from Android users was actually nearly two percent higher than that of an average day. The sleek thinness of the iPhone Air was unsexy, apparently.
The same can't be said for iPhone users, though. Once the event began yesterday, Pornhub traffic dipped 16.2 percent for those using the Apple product.
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Some people switched back to explicit content for the announcement of the AirPods Pro 3 — traffic was only 12.9 percent below average. Heart-rate monitoring from the earbuds wasn't enough to get their blood pumping.
Apple Watch Series 11, however, was more titillating as traffic to Pornhub dipped further to 15.3 percent. Was it the extended battery life?
What diverted people's eyeballs from porn the most was — unsurprisingly — the iPhone announcements. This is especially true of the iPhone 17 unveiling, when Pornhub saw a 16.6 percent decrease. The Air and the Pro announcements saw slightly lower dips (15.6 and 15.8, respectively), but still higher than the other products.
Even minutes after the event's end, Pornhub traffic from iPhone users was below average. Guess everyone needed a smoke break.
Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky.
