The correct pronunciation of Primark is still dividing hearts and minds
Primark's not just a shop, it's an institution. But for years, people in the UK have been scratching their heads over whether it's pronounced "Pree-mark" or "Pry-mark."
Thankfully, the shop's finally broken its silence on the correct pronunciation.
Twitter user Blair Burnett spotted that Primark had finally addressed people's burning questions in the Help section of its website.
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Despite Primark's groundbreaking revelation that many people have been pronouncing it wrong for decades, #teampreemark seem to be standing by their convictions.
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Team Prymark were flabbergasted to learn that anyone would ever say "Preemark."
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Amidst the acrimonious debate, another team emerged. Team Primarni. And they weren't having any of this "Pree" or "Pry" nonsense.
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Primarni it is!
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
