Princess Diana-inspired ASOS collection is the ultimate style tribute

Classic cocktail dresses abound.
 By 
Rachel Thompson
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

LONDON -- Diana, Princess of Wales, was perhaps best known for her philanthropy and her tumultuous marriage to Prince Charles.

But, the beloved princess was also a fashion icon whose signature style influenced a generation of women.

In the ultimate tribute, ASOS has launched a collection inspired by the Princess of Wales' most iconic outfits, her favourite prints and her love of pearls.


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Original image has been replaced. Credit: Mashable

The 17-piece collection was created in collaboration with Sharmadean Reid, the founder of WAH Nails.

Naturally, the collection features some '90s-inspired cocktail dresses; a favourite of the princess.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The collection also features a nod to Princess Diana's more casual "sloaney" style, which favoured oversized candy-striped shirts.

In an interview with Dazed, designer Sharmadean Reid said that Princess Diana's fondness for "streetwear" and preppy clothing was a source of inspiration.

"[We] found all these images of Princess Diana in streetwear… she always loved bomber jackets, she actually dressed quite American preppy, she even wore Harvard jumpers" Reid told Dazed.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The collection also features modern takes on Diana's regal style, with slogan knitwear.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The collection is available on ASOS

Rachel Thompson, sits wearing a dress with yellow florals and black background.
Rachel Thompson
Features Editor

Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.

A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.

Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.

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