2016 is the year the premature PSL must die
Pumpkin Spice Latte, it was nice knowing you. Your seemingly never-ending reign is about to peter out.
Sean Bauer is the patron saint of those who fear the perennial PSL, reports Delish.
Since 2014, Bauer and compatriot Billy Cress have taken to Philadelphia-area Wawa and Starbucks outlets to protest the pre-autumnal pumpkin spice latte invasion.
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Though Starbucks has not yet announced its PSL 2016 debut, other chains like Dunkin' Donuts already have the PSL out in full force.
Bauer tells Philly Voice, "When some people think about fall, they think of horrible artificial taste. We don’t see it that way [...] When I think about fall, I’m picturing myself wearing a flannel shirt, drinking something like apple cider, not a sugary, fake nutmeg taste.”
He opines that the PSL onslaught should start no earlier than mid-September.
Bauer's hashtag #StopPrematurePumpkinSpicing is used on Twitter and Instagram.
Now it's up to the public to help Bauer put PSL where it belongs, hopefully somewhere alongside chunky sweaters and, one day, Daylight Savings Time.
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Sarah Spigelman Richter is a contributor to Mashable's Food channel. Sarah covers everything edible, from the food industry to D.I.Y. recipes. She was previously the community manager for Tastemade NYC and her writing has been seen on The Today Show's food blog, Refinery 29, the Food Network, and Gothamist. She has also developed recipes for Tabasco and other nationally recognized brands and has blogged for 5 years at "Fritos and Foie Gras." Sarah is obsessed with "Orphan Black" and chili-cheese Fritos and is still depressed that Loehmann's closed.
