Puppy Chow improves your day with piles of puppies in sweatbands cuddling cute kids and grandparents
Piles of puppies are the secret to pure joy — and a great ad.
Purina PuppyChow and SoulPancake, the media company behind the ever-popular Kid President YouTube series, teamed up to brighten up your Monday with cute pups in need of a couple cuddles.
The ad opens up with scenes of bored children in a pre-school, sad grandparents in a nursery home, and jaded, Crossfit junkies working on their fitness at a gym. The dreary score suggests that these different contingents are all just craving a little brightness in their life.
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Enter: puppies!
"It was just another day," the ad says, "until SoulPancake and PuppyPower put the #powerofpuppies to the test."
For nearly an entire minute, with bright and bouncy music playing in the background, the pre-schoolers, the elderly, and the millennials all cuddle — uninterrupted — with the cute pups.
It's pure euphoria.
"This is so special," one of the nursing home residents said.
"I'm so happy," a gym-goer says. "I wish they were always there after a workout."
And for every view that the video gets, Purina will donate one pound (either up to 500,000 pounds or until April 23) of its Puppy Chow dog food to rescue banks. The video has already gotten 233,792 views.
So don't feel guilty about putting the ad on loop. Just tell your boss it's going to a good cause.
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Topics Advertising
