Japan loves this purple potato ice cream
This plate of mashed potatoes is more at home with chocolate sauce than gravy and peas.
For a limited time, Häagen-Dazs Japan is offering Murasaki Imo (purple potato) ice cream for the first time since 2013.
In 2012 and 2013, the ice cream was released seasonally in Japan and was a huge hit both times.
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This return, which was announced on Twitter on Aug. 29, has been heralded by many as perhaps the greatest addition to the ice cream market since hot fudge.
"Purple potato taste of Haagen-Dazs because was so delicious, so everyone take a look at!"
The ice cream is, "said to contain the gentle sweetness of purple potato in the ice cream, with the addition of a purple potato sauce giving it the appearance of an adzuki red bean topping you’d usually find on a traditional Japanese sweet," reports RocketNews.
This treat retails for 294 yen ($2.88 USD), but it's hard to put a price on this kind of excitement.
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Sarah Spigelman Richter is a contributor to Mashable's Food channel. Sarah covers everything edible, from the food industry to D.I.Y. recipes. She was previously the community manager for Tastemade NYC and her writing has been seen on The Today Show's food blog, Refinery 29, the Food Network, and Gothamist. She has also developed recipes for Tabasco and other nationally recognized brands and has blogged for 5 years at "Fritos and Foie Gras." Sarah is obsessed with "Orphan Black" and chili-cheese Fritos and is still depressed that Loehmann's closed.
