Qantas joins Snapchat to give you a glimpse behind the baggage claim
The brands are invading Snapchat, and Qantas is the latest to sign up with the social media platform to connect with new (read younger) demographics.
On Monday, the airline announced it would use Snapchat to take users behind the scenes, following in the footsteps of other Australian brands like the Commonwealth Bank, Oak and Westpac.
"What makes it really unique is that we're handing over the keys to the SnapChat account to our employees," Olivia Wirth, group executive of brand, marketing and corporate affairs at Qantas, said in an emailed statement. The company will share content on the platform around every fortnight.
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"They will be showcasing what they do on the job every day, often a side of flying that people rarely get to see -- like an A380 wheel change, a day in the life of a cabin crew member, or the perspective from a tug driver who pushes back an aircraft," she added.
In the company's first Snapchat session, its photos and videos combined were viewed almost 20,000 times, a Qantas spokesperson told Mashable Australia.
If you're keen to see just how your baggage can get lost every damn time, you can now add the airline under "Qantas" on Snapchat.
UPDATE: June 27, 2016, 2:01 p.m. AEST Qantas first Snapchat numbers added.
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Topics Snapchat Social Media
Ariel Bogle was an associate editor with Mashable in Australia covering technology. Previously, Ariel was associate editor at Future Tense in Washington DC, an editorial initiative between Slate and New America.
