Qantas unveils updated logo design and its new Dreamliner cabins
Qantas has announced a redesign, but it's more of a freshening up than a complete overhaul.
It's only the fifth time the Australian airline has updated its iconic kangaroo logo since it first appeared on the tail of its planes in 1944. If it ain't broke, don't fix it.
The new logo has been "simplified," according to the airline. There are no arms on the kangaroo anymore, and the head has a less pronounced snout and ears. Shading on the end of the logo is to add a "sense of depth and movement," according to a statement on the Qantas website.
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The airline has also kept Instagrammers in mind: The kangaroo logo now appears on the "inside curved edge of the wingtips," which means it'll appear when passengers take pictures from the window.
The "Qantas" text sports a new typeface too, and it's now in a lighter colour. The text will also appear on the bottom of the plane.
The airline has also revealed new cabins that will feature in its Boeing 787-9 Dreamliner, set to arrive in 2017. The new plane will seat 236 passengers across economy, premium economy and business classes.
For the majority of us who have to battle through cattle class, the new economy seats will feature an updated version of the "footnet" -- a net to rest your weary feet on -- which has become standard on the airline's A380. There's also a new personal device holder, USB ports, and a "mood light" on the seat back.
Business class passengers now have an adjustable divider on the updated seats. Because if you've paid thousands more for your seat, you deserve to not have to deal with other people.
The seats, which can also lie fully flat, are able to stay reclined through take-off and landing. Fancy.
The airline will reveal its premium economy cabin in early 2017.
