Apple is the target of some seriously aggressive shade
Brands tend to play it safe these days, which leads to a sad lack of inter-company trash talk.
Except for Razer. Evidently their marketing department is feeling particularly punchy after the most recent Apple event, which included some a new MacBook Pro.
Those laptops are now lacking in an SD card slot.
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Cue Razer tweet:
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Now that is some serious trash talk. It's not every day that a smaller competitors tells the most profitable company in the U.S. to, uh, yea.
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The company started taking blowback pretty quickly, and responded to a retweet of by Mashable write Ray Wong.
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Not everybody loved it. Randi Harper, founder of the Online Abuse Prevention Initiative, launched a series of tweets noting that this kind of thing is all too common among people in the gaming world. She wasn't alone.
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Others felt it was just plain bad marketing.
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Topics Apple
Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
