Steven Spielberg is not a fan of Carl's Jr.'s 'SpielBurgers'

Oh look, another fast food brand getting into some weird business on social media. This time with 'Ready Player One' and Steven Spielberg.
 By 
Adam Rosenberg
 on 

Carl's Jr. has a terrible-good idea: In honor of Ready Player One, rename all of the fast food restaurant's sliders as "SpielBurgers."

You know, because Ready Player One is directed by Steven Spielberg. So the tiny hamburger sliders are SpielBurgers. GET IT???

Spielberg, the man himself, is not a fan of the idea, apparently. So much so that he recorded a video of himself smacking down Carl's Jr. with a verbal cease-and-desist, then tweeted it out on the official Amblin Entertainment Twitter feed.

In case it's not clear, this whole thing is a joke. A press release sent Monday by Carl's Jr. notes that "we haven’t spoken to the acclaimed director about this yet, but we’re going to try to get his attention."

The Carl's Jr. Twitter feed is currently flooded with posts trolling the acclaimed director. Some recreate famous scenes from his past movies. Others are just really odd.

Brands, folks.

Topics Film

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Adam Rosenberg

Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.

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