Richard Branson is staying on his private island through Hurricane Irma

A very risky move.
 By 
Laura Vitto
 on 
Richard Branson is staying on his private island through Hurricane Irma
Credit: Getty Images

Though the British Virgin Islands are currently taking a direct hit from historic Hurricane Irma, Richard Branson is there taking his chances.

On Tuesday, the Virgin Group founder and billionaire released a statement sharing that he'll remain on his private island for the duration of the category 5 storm.

He says he's remained on Necker Island for past hurricanes and plans to do the same this week despite the severity of the storm:

On Necker Island we have constructed really strong buildings (with hurricane blinds) that should be able to handle extreme weather pretty well, though with a Category 5 hurricane almost nothing can withstand it. We had some lovely guests staying on Necker Island who have cut their trip short for safety reasons, and another group of guests have also postponed. I will be on Necker alongside our team, as I have been on the three times we have had hurricanes over the past 30 years.

On Wednesday morning, Branson posted an update from Necker Island, noting that he and his staff spent the night in one room while rain and winds swirled outside.

"We have just experienced a night of howling wind and rain as Hurricane Irma edges ever closer towards us on Necker and the British Virgin Islands," he wrote.

The group is spending the storm in a concrete wine cellar beneath his house. Still, even the sturdiest buildings might have trouble weathering a category 5 storm. On Tuesday, Brian L. Kahn of Climate Central shared an animation depicting the kind of damage storms like Irma can inflict on property.

And the National Hurricane Center describes category 5 storm damage this way:

Catastrophic damage will occur: A high percentage of framed homes will be destroyed, with total roof failure and wall collapse. Fallen trees and power poles will isolate residential areas. Power outages will last for weeks to possibly months. Most of the area will be uninhabitable for weeks or months.

In Branson's first statement, he encouraged residents of the BVI to evacuate to storm shelters. "In the past, many British Virgin Islanders have shrugged off hurricanes, stayed at home and not gone to shelters," he writes.

But while Branson doesn't play down Irma's potential severity, he himself is opting to stay home.

It may sound strange, but I consider hurricanes one of the wonders of the natural world. Two powerful hurricanes, Earl and Otto, hit the BVI in 2010 and caused extensive damage. I beheld nature at its most ferocious. The power of the sea breaking over the cliff tops, the eerie hush when you are in the eye of the hurricane and then the roar of the winds, the lightning and the rain.

As of this writing, the hurricane had just reached Necker Island with maximum sustained winds of 185 mph.

Update, September 7, 2017: On Thursday, Virgin released a statement sharing that Branson and the Necker Island staff members are safe, and that they are still assessing damage to property on the island.

"We are deeply saddened by the events that have taken place in the last 24 hours and our hearts and thoughts are with our friends and family in the Caribbean," the statement reads.

Irma has since become the second-most powerful storm to hit the Atlantic Ocean, and has caused catastrophic damage to the Caribbean.

Topics Celebrities

Mashable Image
Laura Vitto

Laura Vitto was Mashable's Deputy Culture Editor.

Mashable Potato

Recommended For You
How to watch 'Love Island: All Stars' online for free
Love Island promotional shot

iPhone 18 Pro leak reveals potential changes to Dynamic Island and selfie camera
iPhone at Apple Store

iPhone 18 leaks about Dynamic Island redesign may have been the result of mistranslation
Dynamic Island

'Love Island: All Stars': Who Are The Islanders?
The Love Island: All Stars season three cast members lined up.


More in Science
Anthropic makes the case for anthropomorphizing AI in ‘unsettling’ research paper
Science fiction robot head and abstract lights background

T-Mobile is giving away the Apple iPhone 17 for free — how to qualify
Apple iPhone 17 on Mashable composite background

The DJI Mini 5 Pro drone is down to its best-ever price at Amazon — save $500 this weekend
DJI Mini 5 Pro Fly More Combo

California just launched the country's largest public broadband network
Newsom stands behind a teen on a computer. A group of people cheer and clap behind them.

The Shark FlexStyle is our favorite Dyson Airwrap dupe, and it's $160 off at Amazon right now
The Shark FlexStyle Air Styling & Drying System against a colorful background.

Trending on Mashable
NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

NYT Strands hints, answers for April 4, 2026
A game being played on a smartphone.

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!