Roblox meets 'Bake Off' with new competitive baking game

Roblox players can show off their Signature Bakes in a new Great British Bake Off experience that taps into the platform's existing cake-decorating community.

Announced Wednesday, BBC Studios and Love Productions have teamed up with The Great Bake Off franchise to launch "Star Baker," an official version of the show within the kids' gaming platform.

Developed by metaverse-focused creative agency Metavision, "Star Baker" lets Roblox players compete in the cooking show's famous Bake Off tent in classic challenges such as the Signature Bake, Technical Challenge, and Showstopper rounds. Players can vote for their favourite bakes and the winner will be bestowed with the all-important Star Baker title. There are also minigames like a baking-themed obstacle course and a scavenger hunt for the opening credits' famous missing raspberry.

It's worth pointing out that Roblox players have been dabbling in Bake Off-style games for an age on the platform, with the popular Cake Off game doing pretty much exactly the same thing. Players have been baking and decorating cakes within a theme and allotted time limit, with winners voted by other players.

You can check out the "Star Baker" trailer below:

Notably, the "Star Baker" game has been customised for specific locations with Bake Off shows including the UK (The Great British Bake Off), U.S. (The Great British Baking Show), France (Le Meilleur Pâtissier), Italy (Bake Off Italia – Dolci in Forno), and Germany (Das große Backen).

As fun as the news may be for Roblox and Bake Off fans, it hasn't been a rosy time for Roblox, which faces an onslaught of lawsuits accusing the site of inadequate child safety measures (and it's not the first time). Roblox introduced age verification for teens in July as part of new safety and privacy measures.

Roblox has also recently expanded its social media empire, announcing a TikTok-like short-form video platform within Roblox, along with new AI tools for creators.